Why Using a Facebook Page as Your Business Website Is a Mistake
Having a strong and professional online presence is essential for the success of any small business. Many businesses now rely on social media platforms such as Facebook to build their online presence. However, using Facebook as your main or only online platform can be a mistake. In this post, we will discuss the top 10 reasons why you should not use a Facebook page for your business website. We will also explore some alternative ways to promote your business online that you can use
1. You don't own the page.
The biggest disadvantage of using a Facebook Page as your main or sole online platform is that you do not own the Facebook page. The Facebook page belongs to Facebook and they have the right to change, remove, or make search results in any way they want. This lack of control over the Facebook page can be very frustrating and can have a negative impact on your business. Especially if you have invested a lot of money and time into building a strong Facebook presence.
2. You’re excluding non-facebook users.
Facebook has over 2 billion users, but there are still millions of people who don’t use the platform, especially among younger and older generations. By relying exclusively on a Facebook page, you risk losing those potential customers. It’s true that not all people use social media, but it’s important to consider all channels for reaching your target audience.
3. You cannot really control your SEO.
SEO stands for Search Engine Optimization, and it’s all about improving your website’s ranking in search results. You can optimize your Facebook page to a certain extent, but you’re limited in terms of the keywords you’re able to target and the types of content you can publish. You’ll only be able to rank your Facebook page once in search results, whereas a multi-page website can rank multiple times, which can make it more difficult for your potential customers to discover your business online. 3. There are limited SEO options
4. Exposure and additional visability might require paid advertisement.
In order to increase the visibility of your posts on Facebook, you may need to invest in paid advertisements. Although creating a Facebook page and sharing updates is free, the organic reach of your posts is often limited. To reach a wider audience, allocating a portion of your marketing budget towards ads can be beneficial. It is essential to consider this expense when planning your overall marketing strategy.
5. Limited functionality.
The functionality of a Facebook page is restricted, as it only allows you to post updates, upload photos, and chat with customers using Facebook Messenger. However, when compared to a website, a Facebook page offers limited features. Unlike a website, a website enables you to incorporate forms, e-commerce functionality, and customize pages and posts with a broader range of formatting options.
6. The absence of a sales funnel might decrease conversions.
A sales funnel typically comprises a sequence of stages that a prospective customer undergoes before finalizing a purchase. On a website, various techniques such as calls-to-action, landing pages, and other strategies can be employed to steer users through the sales journey. However, when it comes to a Facebook page, the level of control is limited, resulting in a diminished capacity to direct users towards completing a purchase.
7. The options for content are restricted.
The options for content are somewhat restricted. While you can provide a short "About Us" section and share updates on a Facebook page, it's not the ideal place to share detailed content that can captivate users and enhance your search engine ranking. Conversely, having a website gives you the opportunity to create blog posts, articles, and other forms of content that can truly help you attract and retain customers.
8. Branding your page is limited.
Facebook pages don't offer much flexibility for branding. You can only have a cover image and a profile picture, which is quite limited. On the other hand, websites give you the opportunity to customize the color scheme, fonts, and design elements to create a cohesive and professional look.
9. Organizing and searching for content is difficult.
Finding content can be quite a challenge sometimes. However, on a website, you have the advantage of saving, organizing, and making pages and posts searchable. This convenient feature allows you to easily locate and refer back to older content whenever you need it. Unfortunately, on a Facebook page, the options for saving and organizing content are quite limited, and there is no way to export your content. As a result, it becomes quite tricky for both you and your customers to find and refer back to older posts.
10. Data and analytics and data very limited.
The analytics and data offered on a Facebook page are limited in comparison to those found on a website. While Facebook does provide certain information regarding the reach and engagement of your posts, it lacks the level of detail and customization that website analytics can offer. As a result, it becomes more difficult to accurately assess the effectiveness of your marketing efforts and make data-driven decisions for your business.
A Facebook business page should be seen as a supplementary tool to a website, rather than a complete alternative.
In order to thrive in the online business landscape, it is imperative to have a well-crafted website in addition to a Facebook page. A website offers a multitude of benefits, including brand promotion, comprehensive product or service showcasing, the establishment of a sales funnel, and the ability to track marketing efforts through detailed analytics. While it may seem tempting to solely rely on a Facebook page due to its perceived simplicity and cost-effectiveness, the limitations it presents make it an unsuitable long-term solution.
This is where our web design firm excels! We specialize in creating professional websites that are both affordable and tailored to businesses of all sizes. Our team of experienced designers and developers will collaborate with you to create a website that perfectly encapsulates your brand and aligns with your business objectives. Once your website is up and running, you can leverage your Facebook page to promote it and drive traffic to your site.
Don't settle for a limited online presence. Invest in a professional website and propel your business to new heights. Contact us today to learn more about how we can help your business succeed online.
1. You don't own the page.
The biggest disadvantage of using a Facebook Page as your main or sole online platform is that you do not own the Facebook page. The Facebook page belongs to Facebook and they have the right to change, remove, or make search results in any way they want. This lack of control over the Facebook page can be very frustrating and can have a negative impact on your business. Especially if you have invested a lot of money and time into building a strong Facebook presence.
2. You’re excluding non-facebook users.
Facebook has over 2 billion users, but there are still millions of people who don’t use the platform, especially among younger and older generations. By relying exclusively on a Facebook page, you risk losing those potential customers. It’s true that not all people use social media, but it’s important to consider all channels for reaching your target audience.
3. You cannot really control your SEO.
SEO stands for Search Engine Optimization, and it’s all about improving your website’s ranking in search results. You can optimize your Facebook page to a certain extent, but you’re limited in terms of the keywords you’re able to target and the types of content you can publish. You’ll only be able to rank your Facebook page once in search results, whereas a multi-page website can rank multiple times, which can make it more difficult for your potential customers to discover your business online. 3. There are limited SEO options
4. Exposure and additional visability might require paid advertisement.
In order to increase the visibility of your posts on Facebook, you may need to invest in paid advertisements. Although creating a Facebook page and sharing updates is free, the organic reach of your posts is often limited. To reach a wider audience, allocating a portion of your marketing budget towards ads can be beneficial. It is essential to consider this expense when planning your overall marketing strategy.
5. Limited functionality.
The functionality of a Facebook page is restricted, as it only allows you to post updates, upload photos, and chat with customers using Facebook Messenger. However, when compared to a website, a Facebook page offers limited features. Unlike a website, a website enables you to incorporate forms, e-commerce functionality, and customize pages and posts with a broader range of formatting options.
6. The absence of a sales funnel might decrease conversions.
A sales funnel typically comprises a sequence of stages that a prospective customer undergoes before finalizing a purchase. On a website, various techniques such as calls-to-action, landing pages, and other strategies can be employed to steer users through the sales journey. However, when it comes to a Facebook page, the level of control is limited, resulting in a diminished capacity to direct users towards completing a purchase.
7. The options for content are restricted.
The options for content are somewhat restricted. While you can provide a short "About Us" section and share updates on a Facebook page, it's not the ideal place to share detailed content that can captivate users and enhance your search engine ranking. Conversely, having a website gives you the opportunity to create blog posts, articles, and other forms of content that can truly help you attract and retain customers.
8. Branding your page is limited.
Facebook pages don't offer much flexibility for branding. You can only have a cover image and a profile picture, which is quite limited. On the other hand, websites give you the opportunity to customize the color scheme, fonts, and design elements to create a cohesive and professional look.
9. Organizing and searching for content is difficult.
Finding content can be quite a challenge sometimes. However, on a website, you have the advantage of saving, organizing, and making pages and posts searchable. This convenient feature allows you to easily locate and refer back to older content whenever you need it. Unfortunately, on a Facebook page, the options for saving and organizing content are quite limited, and there is no way to export your content. As a result, it becomes quite tricky for both you and your customers to find and refer back to older posts.
10. Data and analytics and data very limited.
The analytics and data offered on a Facebook page are limited in comparison to those found on a website. While Facebook does provide certain information regarding the reach and engagement of your posts, it lacks the level of detail and customization that website analytics can offer. As a result, it becomes more difficult to accurately assess the effectiveness of your marketing efforts and make data-driven decisions for your business.
A Facebook business page should be seen as a supplementary tool to a website, rather than a complete alternative.
In order to thrive in the online business landscape, it is imperative to have a well-crafted website in addition to a Facebook page. A website offers a multitude of benefits, including brand promotion, comprehensive product or service showcasing, the establishment of a sales funnel, and the ability to track marketing efforts through detailed analytics. While it may seem tempting to solely rely on a Facebook page due to its perceived simplicity and cost-effectiveness, the limitations it presents make it an unsuitable long-term solution.
This is where our web design firm excels! We specialize in creating professional websites that are both affordable and tailored to businesses of all sizes. Our team of experienced designers and developers will collaborate with you to create a website that perfectly encapsulates your brand and aligns with your business objectives. Once your website is up and running, you can leverage your Facebook page to promote it and drive traffic to your site.
Don't settle for a limited online presence. Invest in a professional website and propel your business to new heights. Contact us today to learn more about how we can help your business succeed online.