7 Clear Signals That Your Business Requires a Brand New Website.
The very first web domain on the internet is symbolics.com , which was established in 1985. Even they have made updates to their appearance and functionality to keep up with modern search and user trends.
Web design may sometimes appear to be an unnecessary expense for certain small business owners. However, it is quite the opposite. User behaviors and Google search algorithms change frequently. If you are not consistently modernizing your website, you are missing out on valuable traffic and potential customers.
But how do you determine when it is time to upgrade or create your first website? Below, we outline seven signs or reasons why a small business needs a new website.
Continue reading to see if any of these apply to you!
1. You Are Still Without a Website
Surprisingly, a significant number of small businesses in America do not have a website at all.
While it may be acceptable for an independent gas station located in a high-traffic area, it poses a significant problem for any other type of business. Without a website, you are missing out on numerous potential leads.
Fortunately, this is a problem that can be quickly resolved. There has never been a better time to access affordable website design. Nowadays, websites are reasonably priced to host, affordable and quick to design, and easy to maintain, especially if you work with a knowledgeable provider.
2. Your Current Website is Unattractive or Outdated
The saying goes, "Never judge a book by its cover." However, this does not hold true when it comes to your online presence.
The primary goal of your website is to attract and engage visitors, encouraging them to interact with your website in the way that benefits your business. This could be purchasing a product (for an e-commerce business), requesting a service quote (for a plumber or roofer), or scheduling an appointment (for a doctor's office). However, one study revealed that nearly 40% of visitors will leave a website if they find it visually unappealing.
Therefore, if your website looks like it belongs to the year 2013 instead of 2023, it is time to invest in a website redesign as soon as possible!
3. Your Website Is Not Mobile Optimized
Chances are, you're constantly glued to your smartphone. It's no surprise considering the average user spends over 3 hours A DAY browsing through social media, websites, emails, podcasts, and more on their mobile device.
It's safe to assume that your customers are doing the same. That's why it's crucial to ensure that your company website not only works seamlessly on desktop but also adapts perfectly to the smaller screens of mobile devices.
In fact, nearly 60% of web traffic comes from mobile devices such as smartphones, tablets, and laptops. To cater to this growing trend, most website builders now utilize responsive design technology, making it effortless to adapt to this new reality.
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4. Your Website Is Failing to Generate Desired Results
You've managed to create an impressive first impression with your website, and it looks fantastic on mobile devices. However, you're not seeing the desired influx of leads that you had anticipated.
If your conversion rates are disappointingly low, it's possible that your website design is not optimized to guide your customers through the sales funnel effectively. They may find you, but once they're on your site, they struggle to navigate or understand what steps to take next.
Consider a redesign that focuses on incorporating clear and compelling calls-to-action. This strategic approach can significantly improve your chances of achieving your conversion goals.
5. Business Is Sluggish, and Sales Are Plateauing
Your well-established business has been running smoothly for quite some time, and your website used to be a valuable asset. Prospective customers would easily find you and reach out through phone calls or the contact form on your website to inquire about your services.
However, things have changed. The number of people visiting your website has significantly decreased. So, what could be the reason behind this decline?
Chances are, your outdated website is not optimized for inbound marketing. It lacks the necessary elements that can provide your visitors with informative and valuable content, addressing their concerns and building trust in your expertise.
To overcome this challenge, it is crucial to revamp your website and ensure it offers educational resources and helpful information that engage your visitors and guide them towards becoming loyal customers.
6. Experiencing a High Bounce Rate
According to Google Analytics, the bounce rate refers to the percentage of visitors who land on a single page of your website and then leave without exploring further. In simpler terms, it measures the number of people who click through to your website, perhaps from a Google search, but quickly exit without engaging with other pages.
A high bounce rate typically falls within the range of 56% to 70% or even higher. This indicates that your website lacks compelling and relevant content to captivate visitors and encourage them to delve deeper into your offerings.
To address this issue, it is essential to enhance your website's content and design. By providing enticing next steps and engaging elements throughout the user experience, you can entice visitors to stay longer, explore more, and ultimately convert into valuable leads or customers.
7. Your Website Is NOT Secure
Having a secure website is crucial for its success. If your website lacks security measures, it will be negatively impacted in Google searches, resulting in decreased visibility. Moreover, if visitors perceive your website as unsafe, they will be hesitant to trust your brand.
In today's digital landscape, it is essential for websites to have an SSL certificate as a minimum security requirement. This not only establishes trust with visitors but also signals credibility to Google. However, for small businesses that handle personal client data, it may be necessary to consider upgrading to even more advanced encryption methods.
We Develop Effective Websites for Small Businesses
If you feel that your current website is lacking, it is important to trust your instincts. If you have a nagging feeling that it's time for a change, chances are you should have invested in a new website already. If any of the aforementioned points resonate with you, it is definitely time to consider upgrading your website.
Perhaps your customers have expressed difficulty in finding what they need on your website. Maybe you are concerned that your online presence is not strong enough. Are you able to navigate your website easily and update its content seamlessly?
Contact our agency today to discuss your new website. We specialize in providing affordable web solutions that are tailored to small businesses. Our websites are not only effective and optimized but also prioritize security to ensure a safe browsing experience for your visitors.
Web design may sometimes appear to be an unnecessary expense for certain small business owners. However, it is quite the opposite. User behaviors and Google search algorithms change frequently. If you are not consistently modernizing your website, you are missing out on valuable traffic and potential customers.
But how do you determine when it is time to upgrade or create your first website? Below, we outline seven signs or reasons why a small business needs a new website.
Continue reading to see if any of these apply to you!
1. You Are Still Without a Website
Surprisingly, a significant number of small businesses in America do not have a website at all.
While it may be acceptable for an independent gas station located in a high-traffic area, it poses a significant problem for any other type of business. Without a website, you are missing out on numerous potential leads.
Fortunately, this is a problem that can be quickly resolved. There has never been a better time to access affordable website design. Nowadays, websites are reasonably priced to host, affordable and quick to design, and easy to maintain, especially if you work with a knowledgeable provider.
2. Your Current Website is Unattractive or Outdated
The saying goes, "Never judge a book by its cover." However, this does not hold true when it comes to your online presence.
The primary goal of your website is to attract and engage visitors, encouraging them to interact with your website in the way that benefits your business. This could be purchasing a product (for an e-commerce business), requesting a service quote (for a plumber or roofer), or scheduling an appointment (for a doctor's office). However, one study revealed that nearly 40% of visitors will leave a website if they find it visually unappealing.
Therefore, if your website looks like it belongs to the year 2013 instead of 2023, it is time to invest in a website redesign as soon as possible!
3. Your Website Is Not Mobile Optimized
Chances are, you're constantly glued to your smartphone. It's no surprise considering the average user spends over 3 hours A DAY browsing through social media, websites, emails, podcasts, and more on their mobile device.
It's safe to assume that your customers are doing the same. That's why it's crucial to ensure that your company website not only works seamlessly on desktop but also adapts perfectly to the smaller screens of mobile devices.
In fact, nearly 60% of web traffic comes from mobile devices such as smartphones, tablets, and laptops. To cater to this growing trend, most website builders now utilize responsive design technology, making it effortless to adapt to this new reality.
scrolling
4. Your Website Is Failing to Generate Desired Results
You've managed to create an impressive first impression with your website, and it looks fantastic on mobile devices. However, you're not seeing the desired influx of leads that you had anticipated.
If your conversion rates are disappointingly low, it's possible that your website design is not optimized to guide your customers through the sales funnel effectively. They may find you, but once they're on your site, they struggle to navigate or understand what steps to take next.
Consider a redesign that focuses on incorporating clear and compelling calls-to-action. This strategic approach can significantly improve your chances of achieving your conversion goals.
5. Business Is Sluggish, and Sales Are Plateauing
Your well-established business has been running smoothly for quite some time, and your website used to be a valuable asset. Prospective customers would easily find you and reach out through phone calls or the contact form on your website to inquire about your services.
However, things have changed. The number of people visiting your website has significantly decreased. So, what could be the reason behind this decline?
Chances are, your outdated website is not optimized for inbound marketing. It lacks the necessary elements that can provide your visitors with informative and valuable content, addressing their concerns and building trust in your expertise.
To overcome this challenge, it is crucial to revamp your website and ensure it offers educational resources and helpful information that engage your visitors and guide them towards becoming loyal customers.
6. Experiencing a High Bounce Rate
According to Google Analytics, the bounce rate refers to the percentage of visitors who land on a single page of your website and then leave without exploring further. In simpler terms, it measures the number of people who click through to your website, perhaps from a Google search, but quickly exit without engaging with other pages.
A high bounce rate typically falls within the range of 56% to 70% or even higher. This indicates that your website lacks compelling and relevant content to captivate visitors and encourage them to delve deeper into your offerings.
To address this issue, it is essential to enhance your website's content and design. By providing enticing next steps and engaging elements throughout the user experience, you can entice visitors to stay longer, explore more, and ultimately convert into valuable leads or customers.
7. Your Website Is NOT Secure
Having a secure website is crucial for its success. If your website lacks security measures, it will be negatively impacted in Google searches, resulting in decreased visibility. Moreover, if visitors perceive your website as unsafe, they will be hesitant to trust your brand.
In today's digital landscape, it is essential for websites to have an SSL certificate as a minimum security requirement. This not only establishes trust with visitors but also signals credibility to Google. However, for small businesses that handle personal client data, it may be necessary to consider upgrading to even more advanced encryption methods.
We Develop Effective Websites for Small Businesses
If you feel that your current website is lacking, it is important to trust your instincts. If you have a nagging feeling that it's time for a change, chances are you should have invested in a new website already. If any of the aforementioned points resonate with you, it is definitely time to consider upgrading your website.
Perhaps your customers have expressed difficulty in finding what they need on your website. Maybe you are concerned that your online presence is not strong enough. Are you able to navigate your website easily and update its content seamlessly?
Contact our agency today to discuss your new website. We specialize in providing affordable web solutions that are tailored to small businesses. Our websites are not only effective and optimized but also prioritize security to ensure a safe browsing experience for your visitors.